The A'Ja Wilson Show

To celebrate the launch of A’ja Wilson’s signature A’Two basketball shoe, the flagship Las Vegas store was transformed into an immersive late-night talk show experience inspired by The A’Ja Wilson Show. The activation invited fans to step into A’ja’s world through interactive retail moments, including a custom jewelry bar, Swarovski tooth gem station, performance court, tunnel walk photo opportunity, and exclusive product shopping.

Everlast Productions brought the experience to life by delivering the complete technical production, including audio, video, lighting, LED displays, and the signature illuminated tunnel. Our team created a dynamic environment that seamlessly blended storytelling, retail, and live production, helping transform the space into an engaging destination that celebrated one of basketball’s biggest stars.

Everlast’s scope spanned audio production, video and LED displays, lighting design and production, the custom illuminated tunnel, and technical production and integration for the activation in Las Vegas, Nevada.