Gymshark #LiftMiami

Gymshark's Lift events brought together a global community of fitness enthusiasts to celebrate the culture of lifting and the future of the sport. Returning to Miami for #LiftMiami 2025, the two-day experience took over Mana Wynwood on February 8–9, marking the event's debut in one of the city's most dynamic creative districts.

Building on the success of the previous year, the event delivered an expanded lineup of high-energy, immersive experiences. Everlast Productions led the full-scale production of the event, designing and building each zone from the ground up. From PR cages and training areas to athlete meet-and-greet spaces, the team executed the full environment, bringing Gymshark's brand to life through cohesive creative direction, scenic builds, and integrated branding across the entire experience.