Fanatics Messi Giant Jersey Reveal

Fanatics honored Lionel Messi’s extraordinary legacy with an immersive activation built around the campaign, “You Can’t Hang It Up If We’re Still Wearing It.” The experience featured a massive suspended Messi No. 10 Argentina jersey, inviting fans to pull it down and become part of an unforgettable, highly shareable reveal.

Everlast Productions brought the larger-than-life concept to reality through structural rigging, staging, audio and technical production. Our team engineered the installation to create a safe and seamless fan interaction while delivering the dramatic scale and visual impact needed to celebrate one of the greatest athletes of all time.

Everlast’s scope spanned the custom giant jersey installation, structural rigging, staging and scenic production, audio, technical production and integration, and on-site technical support throughout the activation in Miami, Florida.